APRIL 11th, 2025 - BY COLETTE 'T HART

Last week, Artisan AI launched a marketing campaign plastering San Francisco with billboards that read, "Stop Hiring Humans."

Let’s be brutally honest: this isn’t just bad taste. It’s bad vision.

The message is dehumanizing, insulting, and reckless. In an era where millions are grappling with job insecurity, burnout, and displacement, mocking the value of human work isn’t bold—it’s tone-deaf. It’s dystopia dressed up as disruption.

As the founder of Idonea, I won’t stay silent.

We didn’t build Idonea to erase people—we built it to protect them. We use AI to uncover hidden talent, reduce bias, and create access to meaningful jobs. We believe in the dignity of work, the right to grow, and the fundamental truth that technology should serve humanity—not replace it.

Artisan’s campaign reflects a shallow understanding of AI’s potential. If your goal is to replace people instead of empowering them, you don’t have a business model—you have a short fuse. What happens when no one has income? Who buys your product? Who participates in your economy?

Replacing humans might sound efficient in a pitch deck. But it’s empty in real life. Human beings are not inefficiencies. They’re not bugs to be debugged from the workforce. They’re the reason we build.

This is not a war between humans and AI—it’s a test of who we choose to become as builders, leaders, and founders.

At Idonea, we’ve drawn the line. We don’t just build with AI—we build with purpose. And we will never apologize for believing that people matter.

If you feel the same, join us: https://www.idonea.ai/contact

#AIforHumanity #EthicalAI #FutureOfWork #TechWithPurpose #HumansInTheLoop #Idonea

About the Author: Colette 't Hart is the Co-Founder and CEO of Idonea, a pioneering recruitment platform leveraging semantic ontology and AI-powered matching engines to eliminate unconscious bias and empower businesses to build diverse, high-performing teams. A seasoned tech entrepreneur, UX specialist, and DEI advocate, Colette has decades of experience transforming complex challenges into innovative, user-focused solutions. Passionate about redefining recruitment, she is committed to fostering equitable hiring practices and revolutionizing how talent and opportunity connect. Connect with her on LinkedIn.