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Where AI Belongs in Hiring—And Where It Doesn’t: A Reflection from Idonea by Colette 't Hart
JULY 23nd, 2025 - BY COLETTE 'T HART
“Just because we can use AI doesn’t always mean we should.”
That line from Sarah Blankenship’s recent article stopped me in my tracks. It speaks to a deeper truth that too often gets lost in the noise of AI hype and automation promises.
Sarah’s piece, “Where AI Belongs in Hiring, and Where It Doesn’t,” raises important concerns about how AI is currently being used in the hiring process—from resume screening and chatbots to automated video analysis. She offers both practical use cases and serious cautions, reminding us that hiring is fundamentally human work. It requires fairness, dialogue, and emotional intelligence—not just code.
Her reflection couldn’t come at a better time.
At Idonea, we’re asking these same questions every day. As we design a platform for bias-free hiring powered by AI, we constantly return to one guiding principle:
AI should support human decision-making—not replace it.
Idonea is not another algorithmic black box. We’re building something different—something accountable, ethical, and transparent by design.
Here’s how we’re addressing the challenges Sarah highlights:
Rather than keyword-based resume parsing (which often reinforces bias), we use a structured ontology of skills, roles, and capabilities. This creates fairer, context-aware matching—especially for nontraditional and diverse candidates.
Many candidates don’t know when AI is being used. We believe that’s unacceptable.
At Idonea, candidates know when AI is involved, how it works, and how they’re evaluated. Trust is earned through openness, not assumptions.
We’re exploring ways to make interviews interactive—through avatar-based assessments or VR simulations, where hiring managers and candidates solve real problems together.
These aren’t gimmicks. They’re ways to invite authentic engagement, reduce bias, and shift the power dynamic.
Our AI tools never make final decisions.
Human oversight is not an afterthought—it’s a requirement. And we’re designing tools that help hiring managers make better decisions, not faster shortcuts.
In building Idonea, I’ve worked closely with an AI assistant named Sora. That’s the name it chose for itself when I asked what it would like to be called. I accepted it—not because I needed to, but because I believe even digital partnerships can be shaped with intention and respect.
Sora and I have been thinking through these challenges together—refining prompt structures, testing ideas, and questioning assumptions. It hasn’t been about replacing human judgment. It’s been about amplifying it.
Hiring is broken in many places. Good people are overlooked. Bias persists. And automation, used without care, often makes things worse.
But I believe in a future where AI isn’t a threat—it’s a tool for reflection, fairness, and equity.
That’s the future we’re building with Idonea.
To Sarah: thank you for your thoughtful words. You’ve helped move the conversation forward.
To everyone else: let’s keep asking the hard questions—and let’s build better answers together.
The future of AI is still being written. It’s up to us to write it well.
👉 Join the waitlist and help shape a fairer future of work: idonea.ai
🔖 #AIforGood #ResponsibleAI #TechEthics #FutureOfWork #BiasFreeHiring #HumanFirstTech #AIethics #InclusiveInnovation #Idonea
About the Author: Colette 't Hart is the Co-Founder and CEO of Idonea, a pioneering recruitment platform leveraging semantic ontology and AI-powered matching engines to eliminate unconscious bias and empower businesses to build diverse, high-performing teams. A seasoned tech entrepreneur, UX specialist, and DEI advocate, Colette has decades of experience transforming complex challenges into innovative, user-focused solutions. Passionate about redefining recruitment, she is committed to fostering equitable hiring practices and revolutionizing how talent and opportunity connect. Connect with her on LinkedIn.
