
FEBRUARY 19th, 2025 - BY COLETTE 'T HART
The hiring process has long been plagued by unconscious bias, outdated screening methods, and subjective decision-making. What if hiring could be entirely skills-driven? What if candidates were evaluated solely on their problem-solving abilities, teamwork, and adaptability—not their age, race, gender, or appearance?
Idonea is building this future.
We’re working on an MVP that will redefine job interviews, making them bias-free, interactive, and engaging. Instead of traditional interviews, candidates will collaborate in game-like challenges, solve puzzles, and interact with hiring teams—all while remaining anonymous through avatars.
These stories are hypothetical scenarios illustrating why this shift is necessary and how Idonea will change hiring forever.
Alex is a software engineer with an impressive track record. But despite strong skills, they never made it past the initial interview round.
“I’ve always felt like hiring managers made up their minds about me within seconds.”
Imagine a world where Alex’s interview happened through an avatar-based system. No photos. No videos. No assumptions. They would be judged solely on problem-solving, adaptability, and expertise.
🔹 How Idonea Solves This: Our AI analyzes communication, teamwork, and technical skills—allowing candidates to prove their value before revealing their identity.
Jordan, a marketing strategist, relies on charisma and personality to win people over.
“I express myself best through body language. The avatar felt… cold.”
While avatar-based interviews remove biases, some candidates might struggle with the lack of face-to-face human interaction.
🔹 How Idonea Solves This: Candidates can choose to reveal their real selves at different interview stages—striking a balance between bias-free evaluation and human connection.
Mark, a seasoned IT professional in his late 50s, has been dismissed by recruiters as "overqualified" for years.
“Every interview, I felt my age was working against me.”
With Idonea’s avatar hiring, age becomes irrelevant. Experience and expertise speak louder than gray hair.
🔹 How Idonea Solves This: We analyze real-world problem-solving abilities, not resumes, giving experienced professionals a fair shot.
Aisha, a cybersecurity analyst, has faced bias as a woman in a male-dominated field.
“I could feel the skepticism in traditional interviews. It was as if they didn’t expect me to be the expert.”
With Idonea, her skills and problem-solving abilities take center stage.
🔹 How Idonea Solves This: By replacing bias-prone interviews with challenge-based assessments, we ensure that technical talent is recognized—regardless of gender.
Leo, a non-binary software developer, has experienced discomfort in interviews where misgendering and unconscious bias clouded their chances.
“With an avatar, I finally felt like I was evaluated for my work—not for who I am.”
🔹 How Idonea Solves This: Idonea’s avatar system lets candidates choose how they present themselves, ensuring that they are judged solely on talent and fit.
Sophie, a software tester with social anxiety, struggles with traditional interviews that emphasize eye contact and small talk over skills.
“I was always being judged on my ability to ‘fit in’ rather than my technical strengths.”
Through Idonea’s structured, game-based hiring, Sophie can demonstrate abilities without social anxiety barriers.
🔹 How Idonea Solves This: Our platform offers neurodivergent-friendly assessments, allowing candidates to focus on performance rather than social norms.
Idonea’s hiring process isn’t just avatar-based—it’s interactive, immersive, and hands-on. Instead of answering predictable questions, candidates collaborate in challenges, solve puzzles, and showcase skills in real-world scenarios.
🔹 We’re not just placing people in jobs—we’re redefining careers.
🚀 What makes Idonea different?
Eliminates unconscious bias
Focuses on problem-solving, teamwork, and adaptability
Supports diverse, neurodivergent, and underrepresented candidates
Creates a more engaging, game-like hiring experience
Matches candidates to long-term career opportunities, not just jobs
⚠️ Challenges to Consider
Some roles still require face-to-face chemistry
AI-driven evaluation must be rigorously tested for fairness
Some candidates may miss the traditional human connection
Would you prefer an avatar-based hiring process? Do you think game-like assessments could eliminate bias and revolutionize hiring?
Let’s shape the future of hiring—together. Join our waitlist now.
About the Author: Colette 't Hart is the Co-Founder and CEO of Idonea, a pioneering recruitment platform leveraging semantic ontology and AI-powered matching engines to eliminate unconscious bias and empower businesses to build diverse, high-performing teams. A seasoned tech entrepreneur, UX specialist, and DEI advocate, Colette has decades of experience transforming complex challenges into innovative, user-focused solutions. Passionate about redefining recruitment, she is committed to fostering equitable hiring practices and revolutionizing how talent and opportunity connect. Connect with her on LinkedIn.